Could tablet ripples dwarf the PC wave?
Will the margins be significant enough in the tablet "red ocean" to sustain a meaningful impact on the bottom line? (probably) Its a huge market out there and its not satisfied yet.
Here are the hots and nots for 2010:
1. Smart phones and tablets assaulted the entrenched PC position.
2. Apple launched its juggernaut, iPad, leaving in its vapor trail a host of copy cats: Samsung , Hewlett-Packard and Dell. (look for more red ocean in 2011)
3. Gartner Inc. predicts "media tablets are expected to displace around 10% of PC units by 2014."
4. Demand for lower tech e-readers had a waxing and warnings experience (that's OK in "rippleze"): King Kong Kindle took the crown while rivals Barnes & Noble and Sony launched new stuff to bedazzle the confused consumer. Seeing too much blood in the surf others have swum for the shore, maybe to rethink the whole deal.
5.Smart phones saw a sea saw situation while Apple once again stunned the competition: Microsoft and Palm, who were first in the "Blue Ocean"
Marketers take note and investors "keep watching the waves on the TrendTracker."